Every transaction has its own language. This glossary defines the terms owners encounter most often in a sale process — in clear terms, with a note on how each affects your outcome as a seller. For a deeper treatment of the major topics, see our Selling Your Business: FAQ.

Add-backs

Adjustments made to a company's reported earnings to show what profit would look like under a new owner — typically owner salary above market rate, personal expenses run through the business, and genuine one-time costs.

Why it matters in a sale Every dollar of legitimate add-back raises the price by a multiple of that dollar — and every aggressive add-back a buyer disallows cuts it the same way. Document each one; the buyer's QofE team will test them all.

CIM (Confidential Information Memorandum)

The detailed presentation of your business — financials, operations, customers, growth story — shared with serious buyers only after they sign an NDA. Sometimes called the "book."

Why it matters in a sale The CIM frames how every buyer values your company before they ever meet you. A rigorous CIM anticipates diligence questions instead of leaving buyers to price the unknowns against you.

Data room

A secure online repository holding the documents buyers review during due diligence — financial statements, contracts, leases, employment agreements, corporate records.

Why it matters in a sale An organized data room, assembled before the process starts, is one of the cheapest ways to keep a deal on schedule. Scrambling to find documents mid-diligence slows the deal and erodes buyer confidence at exactly the wrong moment.

Earnout

A portion of the purchase price paid after closing, contingent on the business hitting agreed targets. Earnouts appear in roughly a quarter of private deals overall and about a third of smaller middle-market transactions (SRS Acquiom, 2026).

Why it matters in a sale An earnout shifts risk from buyer to seller, and the drafting details determine whether you ever see the money. Full answer: What is an earnout, and should I accept one?

EBITDA

Earnings before interest, taxes, depreciation, and amortization — the standard measure of operating profit used to price private businesses. Most middle-market companies sell for a multiple of adjusted EBITDA.

Why it matters in a sale It is the number the price is built on. See How much is my business worth?

Escrow (holdback)

A slice of the purchase price held back at closing — typically by a neutral third party — to cover breaches of the seller's representations and warranties discovered after the deal closes, usually released after 12–24 months.

Why it matters in a sale Escrow is part of your price you have not received yet. Its size, duration, and release conditions are negotiated terms — treat them with the same attention as the headline number.

Exclusivity (no-shop)

The period after signing an LOI during which the seller agrees to stop talking to other buyers while the chosen buyer completes diligence and documentation.

Why it matters in a sale The moment exclusivity begins, your negotiating leverage drops — there is no longer a competing bidder in the room. Everything important should be agreed in the LOI before you grant it, and its length should be as short as practical.

LOI (Letter of Intent)

The document in which a buyer sets out the proposed price and key terms of the deal. Mostly non-binding — except for provisions like exclusivity and confidentiality, which do bind.

Why it matters in a sale The LOI is where your leverage peaks. Terms left vague at LOI — the working capital peg methodology, escrow size, what happens to employees — get resolved later, when the leverage has shifted to the buyer.

Teaser & NDA

The teaser is a one-to-two-page anonymous profile of your business — industry, size, financial highlights — circulated to prospective buyers without naming the company. The NDA (non-disclosure agreement) is what a buyer signs before receiving anything that identifies you.

Why it matters in a sale This pairing is how a confidential process stays confidential — interest is tested widely while your identity is revealed narrowly, under legal obligation. More: Will my employees and customers find out I'm selling?

QofE (Quality of Earnings)

An independent accounting analysis — narrower and more skeptical than an audit — that tests whether reported EBITDA is real, recurring, and correctly adjusted. Buyers almost always commission one during diligence; well-prepared sellers commission their own first.

Why it matters in a sale QofE findings are the most common reason prices get reduced after the LOI. Full answer: What is a QofE review, and why should the seller do one first?

Representations & warranties

The seller's formal statements of fact in the purchase agreement — that the financials are accurate, taxes are paid, litigation is disclosed, contracts are valid. If one proves untrue after closing, the buyer can claim against the escrow or the seller directly.

Why it matters in a sale Reps and warranties are where post-closing risk lives. Accurate disclosure during the process is your best protection — a surprise the buyer finds later costs far more than one you disclosed up front.

Rollover equity

A portion of the seller's proceeds reinvested as ownership in the business under its new owner — common in private equity deals, where sellers often retain 10–30% and get "a second bite of the apple" when the buyer eventually resells.

Why it matters in a sale Rollover can be genuinely lucrative or a way to discount your cash at close — the difference lies in the buyer's track record, the terms of your minority position, and whether you would choose this partner with fresh money.

Working capital peg

The "normal" level of working capital — receivables, inventory, payables — the buyer expects delivered with the business at closing, typically set from a trailing-twelve-month average. Deliver less and the price drops dollar-for-dollar.

Why it matters in a sale The peg gets one sentence in most LOIs and causes more late-stage disputes than price does. Full answer: What is a working capital peg, and why does it matter?

Deal-term statistics draw on the SRS Acquiom 2026 M&A Deal Terms Study and 2026 Lower Middle-Market M&A Deals Report. Figures last verified August 2026.

Important

This glossary is general information, not legal, tax, accounting, investment, or other professional advice, and does not create an advisory relationship. Deal terms carry significant legal and tax consequences that depend on your situation and jurisdiction — consult your own legal, tax, and financial advisors before acting.